­The Enquiring Client

“How is it possible to send an automated response to an unseen enquiry?”

“It’s not our style.”    “We’re better than that.”

Automated responses work because most of your web traffic are first enquiries, they are shopping for general information. Replying to these first enquiries takes time and while they are waiting for you to get back to them, they just keep shopping.

Which do you think she will find more impressive? An automated response comprising a personalised web page customised with your graphics and links to your electronic information? or a one line email saying you’ll get back to her later?

Make no mistake, today’s enquirers equate quality with techno savvy!

Some enquiries do want more specific information and those enquiries can be the first you follow up personally when you get back to your emails, as the others have already had a response.

Even those with specific questions will have had a personal instant response from you and information to start them off.